March 11, 2022 BY WorkSocial Press and Editorial
Blogs have an important part to play when it comes to the marketing strategies of any brand. But what about law firms? And why do lawyers need blogs? Blogs allow lawyers to share their knowledge, network with potential clients, and boost their online visibility. According to a recently released report on blog and social media activity from the top 200 US law firms, #1 law firm Baker McKenzie produced the most content in 2020 with 4,164 blog posts and Squire Patton Boggs followed soon after with 2,794 blog posts. It’s important to note that in the US market, approximately 27% of law firms have blogs. If you are still on the fence about what a blog can do for your legal practice, here are 7 reasons why blogging is important for your law firm.
The Internet has become everyone’s go-to, and when today’s legal consumers need answers, they first turn to the World Wide Web to look for them. Think about it – if your law practice happened to cover a blog post discussing the very topic which a legal consumer is looking up, the blog post would have successfully served its purpose. With one relevant blog post, your law practice has the potential to provide value, build trust, and lastly, forge a strong attorney-client relationship. With our average attention span down to just eight seconds, a definite blog that meets the latest trends in the legal sector is the need of the hour.
When potential clients use search engines to find answers to legal queries, it provides a window of opportunity for you to demonstrate your expertise, discuss common legal issues, and most importantly, give your potential clients a sense of security with a prestigious office address. While the latter may not be feasible for all businesses, and in particular new ones, consider opting for a coworking space and virtual office for your legal practice so as to increase your credibility and accessibility. Covid-19 has had a massive effect on the legal sector, with legal consumers unable to visit traditional law firms at their physical locations. A coworking space for lawyers , shared office space and virtual office provides law firms a physical address and supported services without the overhead of administrative staff and a long-term lease.
Users are spending more time on finding the right attorney, and a blog is an excellent opportunity to ensure your name turns up in their search results. Search engines prefer active blogs, because unique and relevant content catches their attention. When you add one or two blog posts per week, your consistency is rewarded with improved crawling and indexing, thus boosting your law firm’s visibility effectively.
The benefits of blogging for lawyers are multifold, a simple 800-1,000 word article has the power to boost your legal practice and provide a creative outlet for your attorneys to deal with stress and anxiety. Also, while researching topics for your blog strategy, there’s the possibility of stumbling upon invaluable information which could be relevant or helpful to your practice.
Blogging for lawyers is an excellent source of content to feed into your social accounts while maintaining true to the vision of your law practice. Consistently sharing excerpts of your blog posts on Twitter, Facebook, Instagram, Yelp, and Linkedin is a great way to drive engagement and traffic to your blog. It also introduces your firm to a larger audience of potential clients.
A well-researched blog helps build your online presence and establish your expertise in the area of your choosing. 77% of web users including law students, professors, attorneys, judges, and your prospective clients read blogs. For a new firm looking to find their footing, a professionally written blog is an invaluable tool for reputation-building.
A law firm with a blog looks far different from a law firm without one. Blogs add an interactive aspect, without which law firm websites are no different from printed brochures. For law practices looking to connect with their clients on a personal level – blogs are the way to go!
We cannot ignore that the pandemic threw a wrench in legal operations. However, it’s important to note that many barriers were broken and 2022 is already witnessing a rise in blogs in the legal space. It’s a cost-effective way for attorneys to make sure their practice stands out from competitions. Although blogging for law firms is not heavy on the pocket, many lawyers are overwhelmed with the planning and strategy involved when it comes to creating compelling content. It helps to remember ‘you get what you put in’ and a well-written blog article has the power to nurture ideas, inspire new ones, sow like-minded connections, and of course, boost your Google ranking.
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