FIVE ADVANTAGES FOR CLIENT ADVISORY FIRMS OF COWORKING IN MULTIPLE SPACES

The business world has discovered coworking spaces and is going for them in a big way if you look at recent studies. According to figures at the website Statista, there were 14 coworking spaces in the US in 2007, but that number increased to 4,043 in 2017 and is projected to increase to 6,219 by 2022. There are many advantages in coworking spaces for businesses in all fields, but certain types of businesses benefit even more. Client advisory firms with clients in multiple cities can benefit greatly from using coworking spaces in those locations.

Here are five reasons why every client advisory firm should have seats at multiple coworking spaces.

1. It’s more efficient. People work better in an office setting with their coworkers nearby. They can accomplish much more in an office environment than by working at home, where there are more distractions. Besides, it’s more motivational to get out of your pajamas and go to an office, where you’re around other people who are focused on their jobs.
2. It’s more cost-effective to use meeting spaces on demand. Why pay to rent conference rooms and meeting areas that sit idle most of the time? Real estate costs are a big chunk of a company’s expenses, but with coworking spaces, you only pay for space when you need it.
3. You’re closer to the client. Coworking spaces allow you to put your people right up close to the client. You want to have enough coverage for your most important customers, and with coworking spaces, you can set up shop right down the street from them. And sometimes, when your client also uses coworking spaces, you can be right in the same building with them.
4. It’s better for networking. Coworking spaces are hotbeds of business activity — almost every industry uses them, which means your people could be sitting right next to a contact who can help them get more business in unexpected ways. It’s called serendipity, and it happens all the time in coworking spaces!
5. You can scale up or down as needed. The operative word in business today is speed — companies who can move quickly are the winners in this fast-changing world. If you are presented with a golden opportunity that requires you to scale up, you can do it quickly and in the most cost-effective way by using coworking spaces. Let’s say you just signed a contract with a mega-client and you need to have bodies on the ground at the client’s location in two weeks. You can have everything set up and ready to go at a coworking space in a matter of days — try doing that with traditional office space! Another benefit: using multiple coworking spaces lets you list multiple addresses in your business communications, which makes your company look bigger and more comprehensive to clients and prospects.

It’s clear that coworking spaces are a trend that’s going to be at least as important as telecommuting in today’s business world, and these spaces should be part of any company’s strategic plan going forward.