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Inferences on Customer Preferences

Calendar Icon October 23, 2023 BY WorkSocial Press and Editorial

Triggers for Choosing a Coworking Space

  • Social Needs: Many choose coworking spaces to escape isolation or to be around people. This shows a need for community.
  • Convenience: Location and easy rent options are significant factors.
  • Productivity: Some people find they work better in a coworking environment than at home, suggesting these spaces offer fewer distractions or a more focused environment.
  • Work-Life Balance: Several responses indicate a desire to separate work from home life.
  • Necessity: A segment of users ended up in coworking spaces due to external factors like building renovations, lack of space at home, or work assignments.

Reasons for Leaving Current Office Space

  • Location: Whether it’s proximity to home or overall quality, location is a key determinant.
  • Condition and Amenities: Poor conditions, lack of ventilation, or insufficient amenities can be deal-breakers.
  • Flexibility: Lack of flexibility in terms, or better options offering greater flexibility, can trigger an exit.
  • Social Dynamics: Negative coworker relationships or a toxic work environment are reasons for leaving.

Problematic Observations for Companies and Employees

  • Lack of Clarity: Confusion around the concept of coworking spaces indicates companies may not be effectively communicating what these spaces are.
  • Mismatch of Needs: Companies may not be providing spaces that fulfill the social, practical, and professional needs of their employees.
  • Inconsistent Policies: The dichotomy in people working from home versus coworking spaces suggests companies lack a unified remote work policy.
  • Logistical Issues: The dissatisfaction with amenities and conditions suggests companies need to invest more in maintaining coworking spaces.

A Provocative Take: Summary

Companies and employees exist in a continuous state of delusion, assuming they’ve reached an optimal solution for workspace needs. The truth? Both are woefully wrong. These data points are not just numbers; they are glaring indictments. Companies must quit relying on their traditional understanding of workspaces. Employees must quit enduring subpar conditions for the sake of convenience. This isn’t just about coworking spaces; it’s about redefining what a workspace must offer to bring the best out of its inhabitants.

Conclusion

The data speaks volumes. If companies and employees alike do not listen, they are choosing to remain in a persistent state of professional purgatory. Ignore these indicators, and the ‘future of work’ will be a future of wasted potential.

 

Statistical Research 

Triggers for Choosing a Coworking Space

  • Social Needs

    • A report by Coworking Resources indicates that 41% of coworking members joined to be part of a community.

Source: Coworking Resources 2021

  • Convenience/Location

    • According to Deskmag’s Global Coworking Survey, 64% of coworkers live within a 20-minute commute of their coworking space.

Source: Deskmag’s Global Coworking Survey

  • Productivity

    • According to a report by Emergent Research and GCUC, 84% of people using coworking spaces are more engaged and motivated.

Source: Emergent Research Report

  • Work-Life Balance

    • Harvard Business Review reports that coworkers have better work-life boundaries and control, translating to higher levels of thriving.

Source: Harvard Business Review

Reasons for Leaving Current Office Space

  • Location

    • A report by JLL suggests that location is the most critical factor influencing real estate decisions for 49% of companies.

Source: JLL Occupancy Benchmarking Report

  • Condition and Amenities

    • According to Instant Offices, 35% of businesses prioritize amenities in their search for office space.

Source: Instant Offices

  • Flexibility

    • A CBRE report states that 86% of tenants want more flexible lease terms.

Source: CBRE Occupier Survey

  • Social Dynamics

    • A Gallup study suggests that one in two employees leaves their job to get away from a manager and improve their overall life.

Source: Gallup

Problematic Observations for Companies and Employees

  • Lack of Clarity

    • According to Coworking Insights, 36% of the population are unfamiliar with the term “coworking.”

Source: Coworking Insights

  • Mismatch of Needs

    • Gensler’s U.S. Workplace Survey 2020 reports that only 12% of U.S. workers want to work full-time from an office.

Source: Gensler’s U.S. Workplace Survey 2020

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