The Work-life Insight

Traditional methods can’t always achieve the rapid growth businesses need to stay afloat and succeed. Growth hacking uses creative and analytical techniques to help a company scale and achieve exponential growth.

Growth hacking explores different strategies to enhance conventional marketing methods and turbocharge expansion. If you need to grow your business fast, check out our guide to growth hacking for optimal success.

Sean Ellis, an entrepreneur, and startup adviser coined the term “growth hacker” back in 2010. A growth hacker is a marketer who concentrates on experimenting with and implementing marketing or promotional strategies geared toward efficient and rapid business growth. Growth hacking often involves accelerating product development and marketing cycles to get new products out to customers in the shortest possible time.

Growth hacking took off because it allows businesses to achieve results quickly, with minimal expenditure.

Small and large companies can use growth hacking to experiment with various marketing and product development methods. Here’s what to consider in your strategy.

Who are your customers, and what do they want? Look after the product-market fit, which essentially boils down to having a superior product in a high-demand market that meets your customer’s needs.

To accomplish this, you’ll need to know the following about your customers:

Age, gender, education, and demographic data
Where they go for information
Values, goals, challenges, and pain points

Every company will have a unique reason for implementing a growth hacking strategy. For example, your goal may be to reach $1 million in sales if you’re in commerce, or a content-related site may hope to get a million page views per month.

While these goals are attainable, it’s important to break them down into a series of shorter steps to monitor your progress and make quick changes accordingly.

Growth hacking is highly data-driven. Once you start implementing marketing strategies, it’s time to learn what’s working. Aside from increased product sales, there are a few other ways you can keep tabs on your marketing efforts.

For example, you can use social media to monitor and measure shares, likes, and feedback. Another way to measure metrics is by using an exit-intent popup. These pop-ups can track when a browser is about to leave your site and offer a coupon to persuade them to stay. Whether you have a small online clothing boutique or a local coffee shop, utilize analytical tools to monitor your content.

What better way to determine what’s working and what’s not than by asking your audience directly? Customer feedback could be through online reviews, emails, pop-ups, or surveys. This feedback (even if unfavorable) will give you more insight into your customer’s issues so you can focus on giving them a better experience.

There will always be room for improvement, and asking your consumers how you can do better can drastically boost your sales.

Most customers read reviews before making an online purchase. Surveys have shown that up to 84% of consumers trust online reviews and testimonials. Let your audience know how fantastic your product or service is. Show social proof directly on your website with reviews or comments from satisfied customers. Adding a social proof can help build trust and drive visitors to make a purchase.

Having a solid social media presence is another way to earn your audience’s trust. It’s OK to ask your followers to do something for you on your social media accounts. Simply asking your audience to complete a small task like sharing or liking a post can increase your social media engagement. You can also direct customers to your website by asking them to join your mailing list or sign up for updates.

‍Tip: Always make sure your call-to-action is simple, easy, and straightforward. It’s not about asking your customers to jump through hoops. It’s about taking a couple of seconds out of their day to like, share, or provide their contact info.

Scale your business the smarter way. Use these growth hacking tips to improve your sales and increase your bottom line no matter your niche.

Wellness at work

min read

1/31/22

Wellness in the workplace is the new norm. The wave of Millennials and Gen Zs entering the job market brings a new focus on mental health. Today's employees expect work environments that correlate with their flexible, wellness-focused lifestyles.

Read on to learn more about workplace wellness culture and how to integrate a focus on mental health into your work life.

What Does Wellness at Work Mean?

While it's subjective to where you work, in general, workplace wellness is a work environment that's conducive to the mental health and overall well-being of all workers and others within the environment. To promote wellness in the workplace, organizations may implement programs, policies, or benefits to support and encourage the health and safety of employees.

There's also the idea that employees themselves can create a better, healthier working environment without the help of higher-ups. This is more individual, though. For example, some people may find doing things like mid-day meditation or eating a healthy diet can help bring more peace and harmony into their personal experiences at work.

‍Who Does Wellness at Work Benefit?

‍In short, everyone. Executives and C-levels can benefit just as much from workplace wellness as a brand new employee fresh off the job hunt.

The average employee spends around 50 hours a week working. For a lot of people, work is like a second home. So wouldn't it make sense that a good working environment should be a space where everyone feels safe, valued, and comfortable? Over-stressed and unhappy people don't produce great work. The happier and healthier team leaders and employees are, the better they can perform for the organizations they work for.

In 2022, more companies will implement various ways to include wellness and mental health in the workplace. Here are some ways to incorporate wellness in a workplace culture that is focused on health and well-being.

What Does Workplace Wellness Look Like?

The workforce is evolving. Baby boomers are retiring, and their ideology that work should take center stage in their lives is departing with them. Millennials and Gen Zs are much more likely to quit a job if they feel like it doesn't satisfy them emotionally. As an employer, you have to meet the younger generation's demands. For example, many modern offices feature an open layout, breakrooms packed with healthy snacks, and plenty of comfortable spaces where employees can relax.

Today, corporate welfare practices look a lot different than they did 50 years ago. Here are some ways you can increase wellness at the workplace.

‍Activities to Try

‍The following activities can be done in-person at the office or at home on a team Zoom call. Don't forget that remote teams are just as susceptible (if not more) to feeling underappreciated and stressed.

‍Meditation Breaks

You'd be surprised what can happen when you clear your mind for a few minutes. Meditation breaks can be as short as 5 minutes or as long as 30 minutes.

‍Corporate Yoga

A midday break for some light yoga practice or easy exercise classes can help recharge the body and mind to conquer the rest of the workday.

‍Healthy Cooking Classes

What we eat significantly impacts how we feel. Healthy cooking classes can help give your team members tools and resources to make better food choices.

‍Fitness Challenges

You can host a friendly contest to see who walks the most in a month. Throw in a small prize to help get your team more excited.

‍Take a Walk

If it's a nice day out, encourage your employees to take a short walk. The fresh air and time away from staring at a computer can help a lot!

‍Where is Workplace Wellness Headed?

‍We're living in exceedingly challenging times, and toxic work environments are becoming a thing of the past. Ultimately, wellness at work should improve the health and well-being of everyone, from the lowest level employees to the CEO.

We'll see more about how cultivating a wellness-focused environment is critical for long-term success in the coming years.

Natasha Mohan's Guide to Happiness

min read

1/22/22

CEO is the most sought-after title in the business. But with the rewards come long hours, stress, and sometimes CEOs find themselves feeling unhappy, even when they've accomplished their career goals.

So what makes a happy CEO? The mindset and habits of a content CEO compliment work and personal life. Balancing the two can be a challenge, but the most influential leaders will have a good grasp on it.

Here's a look at some habits and traits of the happiest and most successful CEOs.

It goes without saying, but innovative CEOs have a great team of people behind them. As a CEO, it's imperative you have people you can trust and rely on. So naturally, talking about finding the best possible workers and actually hiring them isn't as simple, but it's worth pursuing.

Happy CEOs will often hire other leaders to manage various parts of the business to lessen the workload. Hiring strong, leader-type team members means you can work less hard while focusing on the long-term vision for your business. Sharing the workload can be challenging for type- As, but it's impossible to do everything on your own.

Success doesn't simply mean earning the most or leading your organization to the top.

A fulfilling personal life is just as important as a successful career. The happiest CEOs will often speak about their families, friends, hobbies, and likes outside of work. Of course, if you're a CEO, you're incredibly passionate about your job, but that doesn't mean work should always come first.

We should also mention that staying on top of your mental health is critical. When you have a high-pressure work-life, your mental health can take a toll. So take actions to ensure your overall wellbeing, including your physical and emotional health, are being looked after.

Kindness is one of the most beneficial traits of a successful leader. Being a stressed-out, miserable CEO is exhausting - and it doesn't have to be that way. Many people equate kindness with weakness, but the two couldn't be more dissimilar. That's not to say your day-to-day life as a CEO will never require you to be tough. Instead, it means doing your job with empathy, respect, and kindness.

It pays to be nice! Did you know people tend to work harder for people they like? So being kind can help foster better working relationships, which allows an organization to thrive.

If the employees are miserable, there's probably not a happy CEO running the company. But, on the other hand, a happy CEO can lead to a better working environment.

Happy workers perform better, care more, and are willing to work harder for the organization's greater good. Optimistic CEOs will often take time to consider the happiness of their workers. For example, if an employee is talking, they don't scroll through their latest emails or see who might be more important to talk to. People appreciate working with leaders who are present with them. It's ok for a CEO to have fun, let loose, and enjoy their lives!

The happiest leaders have reason to get out of bed that extends well beyond a bottom line. There's a huge misconception that CEOs are just in it for the paycheck. Sure, some are solely in it for the money, but they are also widely unhappy.

Is the secret to happiness doing what you love and getting paid for it? While this concept may seem like a far-fetched dream for many of us, CEOs are some of the handful of people who can do it. You're going to be spending long hard hours at work, and the more passionate about your cause, the happier you'll feel.

As CEO, you're responsible for a lot, to say the least. Burnout is real, and sometimes you may need to reignite the passion, joy, and impact of being a CEO.

Use these practices to help you become a happier, healthier, and more successful CEO.

Co-Working Spaces Foster Comradely and Like-Mindedness

Making life easier for your employees: How coworking spaces play a part

min read

1/18/22

We’re all aware of the ways the internet has changed our lives forever. As well as immense technological developments, it has also enabled alternative lifestyles to come into fruition. Remote working is a popular option for workers across the globe, and it’s also an excellent way for businesses to save money on expensive permanent offices.

The problem is, some employees prefer the balance and benefits of hybrid working. That’s where a coworking space comes into play.

In this blog, we’re going to explain how offering a coworking space makes life better for your employees, allowing you to retain the talent you require!

What Is a Coworking Space?

Put simply, a coworking space is a professional office that’s used as an alternative to conventional, serviced, or home offices. They’re utilized widely by both small and large business owners, as well as independent contractors. Coworking spaces are often built in convenient, city-center locations, making them an affordable yet attractive option for growing enterprises.

How Can a Coworking Space Make Life Better For Your Employees?

Let’s take a look at some of the benefits of offering a coworking space to your teams.

Collaboration

Collaboration is one of the key success factors of every business. Outstanding achievements come from great ideas, and often, it’s the people around us who inspire those light bulb moments. By acquiring a coworking space for rent, you can expose your team to a whole host of new people, encouraging skill development and problem-solving.

Since 75% of employers rate teamwork and collaboration as an essential part of their business, offering the perfect environment to cultivate it is a must.

Work-Life Balance

In recent years, we’ve all had endless conversations and read countless articles on the mystery of work-life balance. In a 2021 survey, 60% of Americans said they have a poor work-life balance, primarily due to a lack of boundary between work and home life. This is the reality for many homeworkers, especially if they don’t have the space or time to create that separation.

By offering coworking space, you can give your employees the gift of balance. Even though they’ll still be able to enjoy the flexibility of hybrid working, they’ll have the option to keep work at work.

Shared Costs

The benefit of cost-sharing is two-fold, advantageous to both your workers and your business. Firstly, the expense of renting an entire office building and purchasing all of the equipment you need can be striking, especially when compared to a completely remote strategy. By hiring a coworking space in Jersey City or beyond, you can enjoy shared printing, WiFi, and equipment for a fraction of the cost.

Secondly, many remote workers will eventually seek out their own coworking space arrangements. As a result, they’ll be paying out more money, especially as a solo worker covering the costs themselves. You can alleviate this financial burden by hiring a coworking space for rent from the get-go.

Flexibility

Flexibility is one of the most significant benefits of a coworking space, great for both businesses and their workers. They’re designed to make hybrid working easy with 24/7 access and conference or meeting rooms as and when you need them. Showing your remote employees that they have the choice to use this space will instill a sense of trust, boosting your retention and productivity.

So, that’s everything you need to know about coworking spaces and how they can improve the lives of your employees.

If you’re looking for a state-of-the-art coworking space in Jersey City, why not get in touch with our talented team today? Visit our website now to explore the services we have on offer.

Why Coworking Spaces are best for Lawyers

Coworking Space Makes Life Better For Your Employees

min read

1/15/22

The problem is, some employees prefer the balance and benefits of hybrid working. That’s where a coworking space comes into play.

In this blog, we’re going to explain how offering a coworking space makes life better for your employees, allowing you to retain the talent you require!

What Is a Coworking Space?

How Can a Coworking Space Make Life Better For Your Employees?

Let’s take a look at some of the benefits of offering a coworking space to your teams.

Collaboration

Since 75% of employers rate teamwork and collaboration as an essential part of their business, offering the perfect environment to cultivate it is a must.

Work-Life Balance

By offering a coworking space, you can give your employees the gift of balance. Even though they’ll still be able to enjoy the flexibility of hybrid working, they’ll have the option to keep work at work.

Shared Costs

Flexibility

So, that’s everything you need to know about coworking spaces and how they can improve the lives of your employees.

If you’re looking for a state-of-the-art coworking space in Jersey City, why not get in touch with our talented team today? Visit our website now to explore the services we have on offer.

Move Over, Nevada: New Jersey Is Now the Sports-Betting King

min read

1/12/22

WorkSocial Only Coworking Space Approved by the NJ Division of Gaming Enforcement

min read

1/11/22

As office space needs continue to shift and change in the current business climate, some unexpected types of businesses are turning to coworking spaces to conduct operations, including casinos. WorkSocial, a Jersey City coworking space, has been approved as the only coworking space authorized for use by the NJ Division of Gaming Enforcement.

As more states legalize sports betting, whether online or in retail, important regulations must be put into place. One of these regulations is that some states require casinos to open offices in their state in order for that casino to accept wagers. New Jersey is one of them.

What is the solution around the impracticality of securing real estate in every state where a casino wants to accept wagers? Coworking space.

Casino offices must be approved by the Division of Gaming Enforcement and in New Jersey, WorkSocial is the only coworking space vetted and approved for such use.

WorkSocial hosts one of the largest casinos’ management and help desk teams as well as other companies that support sports betting. The arrangement enables the organization to operate nimbly with little overhead, while fully complying with regulations.

The sports betting entities that utilize WorkSocial are in good company at the space, where a growing number of small businesses, consultants and teams from larger organizations rent meeting and office space and also have the option to reserve conference rooms for rent in New Jersey.

Since 2017, WorkSocial has been providing coworking space that provides businesses and individuals the amenities they need to conduct their work. Members benefit from a dedicated on-site service team, upbeat culture, state of the art technology, access to private offices and group conference rooms and business services like reception, mailing services, WIFI and more.

The coworking trend was already growing rapidly before 2020 but COVID-19 changed how people worked, particularly in the business-dense Tri-State area. When it was clear many companies and government agencies were asking their employees to work from home, WorkSocial sprung into action, making sure their locations in both Jersey City and Manhattan were open and adhering to strict social distancing and sanitizing protocols.

“This is so true to the spirit of coworking,” explains Natasha Mohan, CEO of WorkSocial. “Many types of businesses and agencies need the type of space and services we provide. We are so glad that the sports betting teams have somewhere they can access everything they need but without worrying about safety.”

WorkSocial services are so in demand that the company is initiating a 6,000-foot expansion at its Jersey City location in February. Mohan says it is already 60% reserved. “We love having a variety of businesses, agencies, people, and teams use our facility. That’s what makes it so special. There is so much important work happening right here under this roof.”About WorkSocial

Since 2017, WorkSocial has been offering highly functional, pleasant coworking spaces and private offices for rent to teams, entrepreneurs, small businesses, and individuals in Jersey City and New York City, with partners across the globe. Our mission is to provide a workspace that supports small business endeavors, community outreach, mentoring and entrepreneurial needs while promoting a well and happy lifestyle.

For more information or reservations,

please visit: www.worksocial.works

2021 is in the books. So what’s on the roster for 2022?

min read

1/11/22

It’s a new year, which means organizations are grappling with rapid transformations across all sectors. But 2022 isn’t like any other year. In the wake of the “Big Quit,” there are enormous global shifts and challenges businesses need to take into account. In other words, the world is rapidly changing. And businesses have to learn to adapt to stay afloat. The following business trends offer a sneak peek at how business operations will evolve for the upcoming year.

#1. Remote is the New ‘Norm’

Covid-19 resulted in many businesses being forced to offer remote work. This year, hybrid or employee-choice will also be an option. More businesses are looking into virtual offices or co-working spaces while traditional office settings take a back seat.

Even after the pandemic is over, it’s not looking great for conventional offices. Studies have shown that 40% of workers may quit their jobs if they’re forced to return to the office full time.

#2. Employee Recruitment & Retention

Over 38 million workers quit their jobs in 2021. Employers are under scrutiny for unfair wages and working conditions as people are tired of the “old ways of working.” In 2022, companies have to promote better wages, more freedom, and benefits to keep employees.

Companies marketing better ethics, values, and culture will become more prominent in 2022. In addition, expect to see new employee perks, a focus on mental health, and more flexibility in the workplace.

#3. Purposeful Businesses

This trend is all about businesses that exist to serve a meaningful purpose - not just a cash flow for owners and shareholders. People are desperate for a better future, and companies with a strong purpose and the promise of positive change are more likely to succeed.

#4. Focus on Family

Linked to Trend #2, more businesses are likely going to offer more benefits for workers’ family members. With so many people leaving their jobs, there’s huge competition right now for workers. So extending employee benefits to family members is another way businesses will try and survive in 2022.

#5. Contract Basis Workers

The way we work is evolving. More young people are entering the workforce, and many of them expect the option to work remotely. Not only are they seeking autonomy, but many argue traditional full-time employment will soon be a thing of the past.

Instead, businesses are hiring people on a contract basis. And in most cases, these contractors work remotely. A major perk of this new way of working is that businesses now have a much larger talent pool to select from and vice versa. Employees can find work across the country without packing up and moving.

#6. Balancing Humans & Robots

It is 2022, after all. We have increasingly capable robots and artificial intelligence (AI) technology that can perform jobs previously done by humans. This leaves workers wondering if a machine will take over their careers. What tasks should be given to machines, and which are best suited to humans? This is something that more businesses will have to figure out this year.

While there’s no doubt automation will affect every industry, business leaders must prepare their workers for the changes.

#7. Customer Service Will Focus on Current Customers

Retaining customers, rather than recruiting new ones, will be the trend this year. Repeat customers have more value than new customers. To keep current customers happy, businesses will increase customer service and focus on retaining loyal customers coming back for more.Similar to workers leaving for better jobs, consumers will spend their money on businesses that they feel care more.

#8. Sustainability

The environment is suffering, and more consumers are starting to take note of the environmental crisis. Organizations should eliminate or reduce the environmental costs of doing business. More small and large businesses are toting initiatives to improve sustainability across all business operations. Any company that ignores sustainability will probably not do well in this new age of conscious consumption.

The past year has come and gone. Brush up on the latest business trends to help ensure a successful year ahead.

The shifting talent pool and changing employee experience

The way we work is evolving, with more younger people entering the workforce, more gig workers, and more remote workers. In their book, The Human Cloud, Matthew Mottola and Matthew Coatney argue that traditional full-time employment will be a thing of the past, as organizations shift to hiring people on a contract basis – with those contractors working remotely.

Protecting the Doorway of my mind

min read

1/4/22

1. Create a Daily Gratitude Practice: Every morning during my 10-minute meditation, I focus on gratitude and how I can be 30% more joyful throughout the day. In the evening, when I’m going to sleep, before I drift off, I recall the 3 things I am most grateful for from that day.

2. Let the Most Important People in Your Life Know How Much You Value Them: Who are the people you’re most grateful for? Tell them how much you appreciate them! After all, “life is who you go through life with.”

3. Double-down on Your Passion: Your personal passion is your highest calling… the challenge you’re in love with, and the vision you have for yourself. It’s also the emotional fuel you need to keep you going in the face of inevitable hardships.

4. Develop Your Massive Transformative Purpose (MTP): An MTP is a clear, succinct statement that guides you, empowers you, and helps you decide what to do—as well as what not to do. My MTP is… “To inspire and guide entrepreneurs to create a hopeful, compelling and abundant future for humanity.”

5. Resolve to No Longer Resent Missed Opportunities: In a world of ever-increasing abundance, the future holds many more exciting, fulfilling, and profitable opportunities for you to pursue. Don’t regret the past. Live for your abundant future.

6. Go on a “Media-Diet”: Stop watching CNN, FOX, TikTok… Stop watching the dystopian news and wasting time on social media. This one step can boost your mood 10X.

7. Consume Optimistic / Future-Positive Content: There are a TON of incredible breakthroughs helping to create a world of abundance happening all the time. But you would never know this from the constant stream of negativity from most news outlets. Consider finding media sources that deliver you positive and optimistic insights. (I use the Futureloop News Feed every day. You can check it out here. It’s free and fun!)

8. Embrace Data-Driven Experimentation: Exponential entrepreneurs use rapid iteration and data-driven experimentation to foster creative solutions to previously unsolvable problems. What experiments can you run in 2022 to improve your business?

9. Digitize Everything You Can: Once you digitize a product or service, it jumps on the 6 Ds exponential roadmap and begins a journey towards becoming dematerialized, demonetized, and democratized. What parts of your business can you successfully digitize?

10. Identify and Pursue a Moonshot: Where can you go 10X bigger or better in your business while your competitors are pursuing incremental change? A Moonshot can fuel your life and make every day worth living to the fullest.

TOP 10 LONGEVITY RESOLUTIONS

min read

1/2/22

1. Prioritize Sleep: Don’t underestimate the importance and positive impact of sleep. Make a goal of 8 hours of sleep each night. Get to sleep early, wake up early and get a jump on the day!‍

2. Exercise & Build Muscle: Muscle mass is one of the most important predictors of longevity and speedy recoveries from injuries. Even a small amount of weekly resistance or weight training can stimulate growth hormones and increase muscle mass.

‍3. 10,000 Steps Each Day: You’re never too busy to get moving. Resolve to take at least 1 hour of Zoom or phone calls while walking. I do it every day. It’s easy and fun (well, especially in Santa Monica).

‍4. Minimize Sugar: It’s simple… Sugar = poison. It causes inflammation, cardiovascular disease, and fuels cancer. Go on a 10-day sugar fast and cut it out of your diet completely for several days. It’s possible, especially if you do it alongside friends.

‍5. Upgrade Your Community: The people you spend time with shape who you are, what you think and what you do. Hang out with young or young-minded individuals who care about their health! Spend time with friends who are optimistic and those who actively pursue longevity.

‍6. Do an Annual “Full-body Health Upload”: Most of us have *no idea* what is really going on in our body. Every year, I visit either Fountain Life of Human Longevity’s Health Nucleus to do a full body MRI, an AI-driven CT, Genome, microbiome, and much more. A key to longevity is proper screening and preventative medicine.

‍7. Drink 2-3 Liters of Water Every Day: If there’s a magic fuel source for the human body, it’s water.

‍8. Eat a Whole-plant-based Diet: I avoid red meat (which can result in cancer, heart disease, and diabetes), and focus on a Mediterranean plant-based diet and fish rich in vitamins, minerals, and antioxidants.

‍9. Intermittent Fasting for 12+ Hours: I do my best to fast between 7pm and 12 noon the next day, providing me a 17-hour fast. It gives me extraordinary energy during the day and helps me remain fit. Give it a try! (Remember: drink lots of water!)

‍10. Read Longevity Enabling Content: Be the CEO of your own health and stay up to date on the latest advancements in medicine. Consider reading my AI-enabled longevity newsletter (www.longevityinsider.org). It’s free and will give you a daily dose of insight and optimism.

I hope you’ll challenge yourself to adopt some (or all!) of these.